The seductive power of television advertising

The juxtaposition of carefully selected classic television
spots reveals how commercials exploit
our hopes, fears, and fantasies.

Family, intimacy, vitality, and success
are four areas of deep emotional concern
where many commercials focus their promise.





"The general fear of not being loved
and then to be able by some product to be loved . . .”
Erich Fromm





Through "story" and song, television advertising
creates an environment that subliminally shapes
our view of ourselves and our world.





In an average lifetime, we spend the equivalent of six years
of full-time employment watching TV commercials.





Produced, Directed and Edited by Michael R. Lawrence